“I’ve been a tech company entrepreneur since I dropped out of college in 1996. I am fascinated by technology, and love the ability to turn ideas into reality with a handful of keystrokes.
I spent all of my adult life creating, building, and selling my own companies. I learned early in my career, I thrive on the chaos of the startup world, and get bored quickly running established companies. So, I dream something up, build it, prove product-market fit, get it making a little revenue, then hand it over to a strategic to invest in scaling it.
In late 2018, I was about to turn 40, and decided to take a look at our ‘playbook’ for building companies, and see if I could find a better way to do it. By creating a centralized, shared team of A-players, I could share the cost of Enterprise tools and team with multiple projects instead of just one, changing the game. I went out and recruited my best people from the last 15 years, and RELENTLESS was born!
Why the name RELENTLESS? After building a dozen businesses, and supporting dozens more, I tried to look back and determine the #1 most essential characteristic required to be successful. It’s not ‘genius’ or ‘educated’, which are things that help, but it was a RELENTLESS spirit and attitude that gets people through the emotional and physical rigors of building a business.
BE RELENTLESS my friends!”
— Alex Minicucci, CEO/Founder
A passion for innovation with the ability to execute. Battle-tested and proven to know how to build a viable model, assemble a great team and achieve success.
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